Ranking Proof First
It’s not informing you for motivation, and it is for proving it’s possible till now.
Yes! We got the rank in less than 12 months. Now the website age is only 11 months. We are earning a handsome money by, and we have more than 500 visitors per month. So we can give you guarantee for the first-page ranking within 12 months and maximum 12 months.
The Best Business Plan
For a new business, you need the best business plan. A business plan gives lenders and investors the information they need to determine whether or not they should consider your company. A better business plan outline is the first step in organizing your thoughts. And, when you follow my live Business Plan example below, I ensure your investors and lenders to take action.Continue reading
Online marketing plan for a new website
Do you want to run Online Marketing for your new website? Don’t know how to start or where should you finish? A lot of newbie in the digital business system ask this question frequently. They are not wrong. How they will take preparation for investing in online marketing without getting the appropriate guideline. Suppose, when you start your business in the traditional way, you have to keep the budget for different types of promotion. For example, in the newspapers, TV ads, Direct Marketing, Event Management ETC. In the online marketing plan, you also have the different ways. But it happens digitally. That means all the ads will be provided in many digital systems. That can be by SEO, SMM or PPC; even you will find event management here.
Anyway, this post will be a total guideline for promoting your digital business in the right way. It can be search engine promotion, search engine marketing, PPC marketing or social media marketing. Here I will show you a full guideline of your strategy and a sample of SEO, SMM & PPC Plan, strategy and pricing for 6 Month. If you are eager and want to run digital promotion stay with me and let’s talk about details.
Suppose you have a website named “ByteCode” It can be any types of websites or services. The Process will be the same. I will cover all the process by dividing in 4 step and all the steps will be discussed in some small but must need parts. Keep reading…
Plan for On-Page SEO: (1st Step)
While planning online marketing for your website, you have to check the on-page SEO condition of your website. Because, without optimization of your websites for on-page, you will fail to promote your business for the search engine. So, it’s the first plan to start. Important to realize, On-page SEO means the work which will be done on your websites only. In a word, it’s the strategy to design your websites and content for search engine ready. Though we’ll never forget our reliable visitors/customers.
Firstly, you have to use some tool for checking all the on-page issues. Generally, we use this tool for checking your on-page condition. To compare the results, we also use another some great tool including screaming frog, Small SEO Tools, Moz Tools, SEO Centro, Woorank, Power Mapper and much more. Even We use some special techniques, different free and paid tools to find all the exact issues related to your websites. Above all, it takes 30-40 hours to find and fix all the on-page issues. This is to say, sometimes it can take more times if your site is more weak for on-page SEO. You can check this services with us. Not to mention, we audit and fix many types of single issues of your websites and it’s the best services in Bangladesh.
On-page SEO Checklist 2018:
This is the updated checklist for 2017. I don’t know if you are implementing all the tactics. I will ask you the checklist as the question and if the answer is yes! Then it’s OK. But if you are failing to implement anything from the list, then you should fix it first. Some of the topics are technical and it’s very much necessary for anyone. With this in mind, we’re here to help you. First of all, check if your websites are fulfilling all the questions mentioned in the below. As an illustration, when we take any task from our clients then we try to inform this question too. You can think it as our service items too. You will be surprised that, there will be rarely some issues which will be the best for your on-page SEO. Let’s take a look at the on-page SEO checklist 2017.
Do you have any email address for your business website? This is not mandatory. But surely, it will increase professionalism. By creating a business email alongside with your website, taking the help of Google Business email services or from your hosting provider, you can have the email address for your website.
Have you created and installed Google Analytics on your website?
Have you created and installed Google/Bing Webmaster Tools into your website?
Are you using WordPress and have you installed Google Analytics for WordPress into your website?
Have you installed Yoast SEO for WordPress? Will it check a lot of things for on-page?
Are you checking your Google Webmaster Tools regularly? Have you found any errors in 404 or 500 or duplicate content, missing titles and other technical errors? Check and fix all the messages provided by Google.
Have you ever checked technical errors on your websites? You can use BrowSEO to examine it.
Do you know you have to redirect important 302 errors into 301?
Do you check broken links to your websites? You can use Xenu and it’s free, reliable and user-friendly. You can also try Broken link checker plugins for WordPress.
Are you using Google Keyword Planner in the right way for your website’s content, page, and post? Without using so-called words, try to use keywords which have search volume and if you get low competitive keywords with your niche, it can help you to rank your websites in the SERP.
Do you analyze your competitor for knowing about their backlink strategy? Do you know which anchor tag they are using? It can surely help you to bit them. You can use all the on-page analysis of your competitor by using Link Diagnosis, Open Site Explorer, Ahrefs and Majestic SEO.
Are you using your targeted keyword (Primary keyword) in the URL?
Do you select a title with the “call to action” and are you keeping it under 55 words?
Are you keeping meta description empty? Do you know a perfect meta description under 155 words can ensure your ranking and reliable visitor?
Are you using your keyword here and do you implement H1 tags and are you using your keyword here? Do you know the right use of H2, H3 or H4 … tag?
Are you creating unnecessary page or post without knowing at least 100 words? Don’t implement search engine accessible words? You can rank with any content, but try to ensure right implementation of them. Never create an unnecessary page without making available at least genuine 100 words for your page for the search engine.
Are you using synonyms in your content? Is it known to you that a lot of Primary Keywords can be used by using synonyms and search engine like Google give priority this types of keywords too? Do you know how to write in natural languages for your content?
Do your images have any alt tags or file names? Search Engine can’t read the images and it realizes the image by reading the alt tag and file names. Give a description of the image also, but never do it for targeting the search engine only. Try to introduce about your image and use the keyword if possible. Google will help you to rank the content for it also.
Do you know how to interlink of your content one to another? It’s very good for SEO and this link can be created by himself. Don’t do it as like over optimization. Try to use it in natural ways. Always try to use some text which can introduce your content for the visitor and the search engine also.
Are you sure all the contents of your websites are original? Use Google Webmaster tool to find and fix duplicate content. You can’t imagine, it’s very tough (not possible at all now) to rank in the Google with the duplicate content. Also use 301 redirects, canonical tags and it’s the best practice to make your content user-friendly.
Do you know about absolute URL? Maximum CMS will give you to choose URL options. Try to use absolute URL rather than relatives or others.
Have you ensured you websites are loading faster? A low-speed website is not good for SEO and it can get the penalty for this. Even it is very bad for user-friendliness. Try to use Google Page Speed Tools or Pingdom to check the page speed of your website.
Have you made XML sitemaps for your websites and have you submitted it on the Google Webmaster Tools or Bing Webmaster tools already? It will help you to check all indexing or other issues in your websites. You can use Yoast SEO to make the XML sitemaps. On the other hand, you can also use other, but I will recommend Yoast SEO.
Do you know about the robots.txt file? Do you know it’s the best practice to inform the search engine which content and page you want to index or not?
Have you checked if your website is responsive and is it working on different devices and browsers finely? You can use Browser Stack and Google Mobile-Friendly Check tool for confirming that it is working.
Have you started to build link for your websites? But you don’t know, without proper optimization of your content it’s not the good practice. Though we all know backlink is the only one hardest and finest way to rank your websites. But don’t do anything which is not natural. I will recommend to complete on-page SEO perfectly and then go for the backlink. You can also see our link building services and strategy to know more about it.
Have you created different social media page in a right way including Facebook, Twitter, LinkedIn, and Google Plus? Though it’s not necessary for on-page SEO. But it will help you to show the profile in the websites and it will surely help you to index your content quickly.
Have you added your site on ClickMinded to Authorship Markup? It may not work than before for free, but it can help you little.
Have you made the profile for your websites for the maximum of the high DA/PA websites? It increases your domain authority and it’s for your reputation. It will help you to get your websites after searching it on the online as the brand. Maybe it’s not using anyone, but it will surely help you to get some authority juice. See the below list and ensure your presence in that places. It will help you. Copy and paste the URL from the below list. If you get any error, just check their sign up page. Sometimes they change their URL. (Again it’s very easy and just to index your content perfectly and to make some link juice)
Have you checked all the things again? You can also use MySiteAuditor to run the double check of your work and if it’s working fine.
Are you thinking some of the things are very technical and difficult too? No matter, you have ensured all the audit and check to ensure your on-page SEO and authorship. It will surely help you to go for Off-page optimization. I will tell again, use all the free SEO tools (mentioned above + if you get an updated one) to review your websites and make sure it’s working fine.
No need to tension by seeing a big list in the above. We are ensuring all the techniques for you and we are helping a lot of people who want to compete with other. You can check our On-page SEO services.
Plan for Off-Page SEO: (2nd Step)
In the second stages, it will be for off-page SEO. After completing on-page SEO audit and fixing it, we will go for off-page SEO for your websites. Never hesitate for prices. It’s so tough to run off-page services. It will take total 120+ hours for any new websites, that means it will take 2 months 8 weeks, per week 15 hours. And most of the work depends on link building. You can’t believe, it can take more time too. If I tell in a specific way, it will be building link in the right way, not a spammy one. Check how we try to build authoritative and helpful link for your websites with minimum budget.
20+ most reliable and powerful Off-page SEO techniques and Link building strategy:
We try to follow the below methods to build the link and it’s 100% verified and white hat ways which are very helpful and actionable for making your websites as an authority and to give it a real existence. check the steps and our services has included it too.
- Off Page SEO & Link Building Services
- community creation in Social networking sites
- forum Postings
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Baiting
- Photo sharing
- Video Promotions
- Business Reviews
- Classifieds Submissions
- Article Submission
- Press Release Promotion
- Local Listings & Yellow Pages
- Social Sharing Network
- Document Sharing
- Widget/Gadget Development
- PPC Ad Campaign Link Building.
- and much more
Here have no need to describe the importance of link building. But if I repeat It needs a legal and white hat method and we are trying to do it with the right ways. Even if you are new or old in your niche, it’s no matter for us. We’ll give you the reliable method to build the do-follow backlink. For this reason, we (ByteCode) are providing all types of services by following varieties methods of link building.
What opportunities ByteCode offer for Off-Page SEO/link building:
ByteCode is providing all types of On-page and Off-page SEO services with minimum budget and maximum benefit. You can check our reliable Off-page SEO and link building services from here.
Link Development Strategies:
Here, I will discuss some services of ByteCode and first on is link development strategies. Keep reading, a lot of step by step SEO techniques are waiting for you in the next. ®
Have you launched your websites already? Do you think your website needs some off-page optimization for SEO purposes? Are you maintaining an in-house team for promoting your services, but don’t know how to implement the facts of link building? For this reason, a lot of company and newbie are coming to ByteCode to help them for making strategies. check the service from here.
In this service, ByteCode will check and audit your websites and we will provide you special tips for content optimization, content suggestions, how can you get the resources for your website in your niche? It takes only several weeks to provide an excellent suggestion for your development. We’ll provide you specific tips for promotion. Similarly, we’ll give you prediction and competitor overview. On the other hand, you will get niche related directory and forum suggestion to decrease your work in the right way and it’s so easy to find out all the problem from our experts. It will help your team to implement it for making your business innovative in the industry.
Monthly Link Building Services:
At the same time, if you don’t have a team, but want to start search engine optimization and link building, this service is for you. We are maintaining a great team to help you. You can ask us how many backlinks you want in every month. ByteCode will create it for you from the authoritative place and it will be totally white hat method. Check the service from here.
For creating the high-quality link, it can be a great opportunity for you. If you don’t want to maintain a team and don’t want to build a team also, you can hire us. All the work we will do for you. We are creating content, guest posts, authority articles, link indexing, directory submissions, social profile optimization, strategic partnerships, more traditional and innovative way to help the blogger outreach. You will get all the reports of backlink and promotion in every week and month. It will help you to stay tension free for backlink of your website.
Link Evaluations and Suggestions:
It’s another great chance to take help from ByteCode. Maybe you are running your website and business for many days. You have built backlink and other promotion too. But you don’t know if it is working or if it needs any change. Maybe, recently you are not getting sufficient traffic from the search engine. On the other hand, you are getting alarming messages from Google Webmaster. Similarly, you are getting spam link or so on.
ByteCode can help you to audit your reliable websites and it can help you take necessary measures. We’ll help you to solve the problem. On the other hand, you will get the total solution and next step to get ranked again. If you don’t take essential step quickly, your website can get a penalty. With this in mind, we can help you to save your business and online reputation too. It’s an awesome service to start for anyone. Check the service from here.
In reality, you should check your websites by a professional at least one time or after a several months or years. It can keep you risk-free.
Plan for Social Media Promotion: (Third Step)
After completing On-page and Off-page optimization, it’s time for social media promotion. Though you can start it before. Social media is a great platform to create branding for any new or old sites. Even it’s good for search Engine too. Search Engine takes social media visitor with great concentration. We will spend 1.5 to 2 months for promoting our sites in the social media. Not to mentions, it’s a continuous process. We will give time 10 hours per week that means it will be 120+ hours total. If you give more time, then it will better.
For social media promotion, we’ll divide it into 3 steps. It will help us to implement in the right ways.
Find out Business Goal:
Here you have to look closely your company’s overall business goal. Then you have to take the decision about reaching them.
You can target international or local at a time. But it’s the good approach to go step by step with the short plan. With this in mind, you should start locally first and bring some sell from them and try to understand their requirements and attitude. Try to fix if they get any problem. After all go to the international stage. All the time try to hear feedback from your customer and it’s very good to make a good brand for a long time.
In the local market, you will take 1-2 months and per week 5-10 hours. On the other hand, in the international market, it will take 1.5-2 months and per week 10-20 hours of engagement.
One suggestion, divide your total Goal into some small step. You will see that when one will finish, it will come very cordially the second step automatically.
Create Marketing Objectives:
Always follow the SMART rule of creating Marketing objectives. SMART means Specific, Measurable, Achievable, Relevant and Time-bound. How will it work?
- Specific: Specific means I want to use 3 hours of promotion in social media. That means making an exact time. I will request not to make overcommitment.
- Measurable: Try to measure what you are doing. ByteCode always measures their work by Google Analytics, Google URL shortener, Adwords, Facebook Analytics, FB boost post and much more. You can also use this reliable tool for measuring the specific work and development.
- Achievable: We try to observe the plan of our clients and then give them specific direction and then we tell of course it’s achievable. You should follow the same things.
- Relevant: Always try to keep all the marketing strategy relevant to your clients business. Anything irrelevant is not effective so much.
- Time-bound: If you can follow the above rule, it will be time-bound for today or for the future. We try to realize it of our clients.
Follow the rule of SMART and you can also ask yourself the below question. We always ask our trusted client before starting any social media promotion plan. (You can do the same)
- How much time have you kept on achieving your goal? Next months or before 3 to 6 months or by the end of the year?
- What are your targeted locations?
- Your Marketing Budget?
- Have you tried any types of marketing before?
Identify Ideal Customer:
Try to find out your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations, and objections. It will help you to start promotion by knowing their psychology. It’s very effective and will decrease the time to achieving your goal.
As a result, try to find out the below data by researching.
- Target audience’s age
- Obstacles, Habits, Likes, Dislikes, Motivations & Objections
Must be remembered, a marketing promotion by following right data will help you to engage more than traditional one.
Without researching your competitor, it’s so tough to reach your goal. Try to find 4-5 main competitors of your business. Then find what social media they are using. How many posts they are bringing daily. How many followers and fans they have?
See what types of the post they are doing? On the other hand, how they are behaving with their fans? What types of post are they posting; text, images or videos?
At the same time, see the engagement of your competitor page. How many fans are liking or commenting them? What types of feedback are they giving? It will help you to post the visitors need. Not only see the amounts of the fan, always see the engagement. A lot of fans are not effective without keeping them engaged with you.
Research all the social profiles and pages of the competitor. See what types of post and tweets they are reporting? If you are able to research, then it will be very easy to bit them. Try to figure a picture of your competitor and take strategy following the stats.
Choose Social Media Platform intelligently:
It’s not possible to promote your business in all types of social media platform. Though you can take some strategy of them. But start dedicatedly with 4 or 5 of the social media platform. Choose social media platform intelligently by researching your competitor and demand of your customer.
We recommend you to start with the below platform:
- Google Plus
This is the available popular social media platform. You can try any of them. Must be remembered, you have to follow the social stats, your competitor, and your customer needs and psychology. Then it will help you to engage more perfectly.
Create the Content strategy:
Social Media Content can be more strategic. If you can’t create awesome content, your followers or fans will not come with you again. For this reason, you have to make great content which is exceptional. Content should be funny, serious, highly detailed and sometimes educational and so on. You should follow the tree content strategy for creating an amazing brand.
- Create funny, serious, highly detailed, educational content. It will help you to engage.
- Time of posting: Morning, Noon & Night. (Ensure exact time daily)
- The frequency of posting: 2 or 3 times per day.
Social Media Content Strategy:
Promoting your business in the social media depends on content strategy. With an exact goal, you have to create original content and implement it following the below strategy. Using content strategy, you can also get optimized.
- Design the content with social media metrics and goal
- Work With big-brand mindset
- Increase daily updates
- Help your fans to find your content with Hashtag (#)
- Introduce content with infographic
- Think about the future of your content in the Social Media
- Increase networking with similar minded
- Outsource content if needed
- Present naturally with combination of human text
- Promote Your brand in different places
- Talk as like speaker
- Engage with social media personalities
- Create different types of content mixing with image, text or videos
- Increase your writing styles
- Overall arrange your content with your customer needs
- Expand Your Article With Relevant Tips
You have to redesign new idea every day and it will ensure your success in social media marketing. Another key point, a new strategy is necessary to start the successful campaign all the time.
Allocate Budget and Resources:
As you are going to build the reputation, you have to available all the reliable resources. Make a budget plan too to start promotion.
You can manage this kind of tools for resource:
- For Meeting: GoToMeeting software.
- For Social Media Monitoring: Hootsuite
- Email marketing software: Getresponse or Aweber or MailChimp
- Customer relationship management tools
- Duplicate content checker: Copyscape
- Photo editing software: Photoshop/Sketch
- Video Editing Software: Adobe Premiere Pro/Camtasia Premium
It’s always available to ByteCode for providing service to our client.
Assign roles or distribution of work:
Before starting promotion, try to available all the tools and software and now distribute the roles of the team member. Try to distribute the work as like below roles.
[table id=3 /]
Note: You have to clear about the strategy of promotion among the team member. Sometimes some campaign may fail, but you have to launch it with new idea and techniques. Then your target to promote a product with the different strategy will succeed.
How much it will cost:
Now you can ask me, what’s about the budget? Actually, it totally depends on your needs. But we will show you a budget history of our clients in 2017. This client told us not to sacrifice any promotion for the budget. For this reason, he has got his profit more than his demand.
Here, you have to remember if your profit comes 25% and then you have to make a budget 60% for promotion among the profit. That means, if your total sell target is 50 lac taka, then it will bring 12,50,000 Taka as profit. Then you have to take the 60% of the 12,50,000 Taka for promotion and the rest will be your exact profit and if you calculate 60% then it will come to 7,50,000 Taka. That means your budget will be something like that for promotion. It’s not an exact amount, but we have tried to give you an idea.
Then how will you distribute it to different social media? Let’s take a look. (Markedly, with your demands and geographical location, it can vary the percentage)
1st Quarter: (35% of yearly budget=262,500) Facebook = 100%
2nd Quarter: (25%=187,500) Facebook = 70% Other Media: 30%
3rd Quarter (25%=187,500) Facebook = 60% Other Media: 40%
4th Quarter (15%=112,500) Facebook = 40% Other Media: 60%
At the very beginning, it will not bring any profit. So you have to calculate it as the investment. But if you can implement the idea perfectly, it will surely see some profit after several months. Not to mention, likes, followers or fans is not a matter, here needs proper engagement for promotion and ByteCode believes it to convert it in to sell.
PPC Campaign Checklist (Final Step)
Now it’s time to implement the 4th and the final step of your websites promotion. Not to mention, it’s one of the best and reliable methods to promote your websites and bring sell. On the other hand, it’s little technical and if you are totally new, it can seem to you difficult. But I can assure ByteCode can surely help you to understand the topics more easily.
When you are thinking about the successful PPC campaign, you have to confirm the below 7 checklists. Important to realize, the success will depend on your right strategy.
Firstly, you have to arrange and optimize the keywords. It will ensure your successful campaign.
- Ensure your all the targeted keywords in a group
- Never neglect close variants of the keywords. Utilize and add appropriate match types of the keyword.
- Always Avoid duplicate content in the ads
- Make negative keywords list and compare it with the relevant one cause it helps to get targeted visitors.
- Make your keyword short and eye-catching and now go for implementation.
Now you have it check it again. You are running a campaign by investing dollars. So why will we waste it? Make sure you have checked the below checklist.
- Have you added most relevant keyword ads in the headline?
- If possible try to add keywords to the display URL.
- Make sure your ads are responsive and mobile friendly. If possible add “call to action” among the ads.
- Run a test campaign and change the message and call to actions if necessary.
Ad Groups Checklist
Here you have to check the ads group. An optimal account structure includes ads group with Standard checks and balances. Check if you have done the below checklist.
- Recheck if you have the naming convention for each ads group.
- Make sure you have added all the ads in the right group. Check the match types and correlation.
- Double check the default bit in the ads group.
- Ensure your ads group and pricing for every ad.
Now you have to check the campaign and you have to ensure some of the things before launching it.
- Check your budget and recheck it and ensure that you have sufficient amount to run the ads. Select how will you want to pay per click. It can vary “ads group to group”.
- It’s time to customize campaign settings. You have to select the right locations and add the schedule. Make sure you have not kept it default for US or international.
- Ensure you have made the add user-friendly and search engine friendly too.
Ad Extensions Checklist
When you will want to review your PPC ads, you have to ensure some extensions. It will help you to run and check the conditions of the campaigns. For this reason, make available the below tools for your business.
- Ensure all the ads extensions and tools for a successful PPC campaign.
- You will find a lot of tools for this. You can check this tools too (recommended) site links, call extensions, location, seller ratings, and much more.
Landing Pages Checklist
Landing page means where will go your visitor after the first click. It is essential to get the good quality score. Before launching a new campaign, review if your landing page is OK and if it’s working fine? Similarly, design it as user-friendly and sales friendly.
- Create useful and informative content and show what you wanted to provide the customer perfectly.
- An effective call to actions and user-friendly as well.
- Use the same keywords and content you have showed in the ads campaign. It will increase conversion rate.
- Keep easy navigation and ensure speedy page load time.
- Make the page responsive (mobile friendly).
- Add different contact information in the landing pages and give a professional look.
Must be remembered, if a visitor gets a professional outlook for the first time, they will think it as brands and they will become happier if it’s something that they are looking for and thinking to get.
At last, you have to review the ads performance. Ensure your PPC campaign is up-to-date. Take necessary measurement after completing and relaunching the new campaign.
- Check if you have added right parameters for the destination of the ad. On the other hand, add new parameters or check if it requires additional tracking parameters.
- Make sure your ads performance is OK and it’s providing necessary Google Analytics code.
- Check if it is fulfilling your goal by Google Analytics. You can add AdWords code in the thank you page if necessary.
For running a successful AdWords campaign, you have to keep himself updated about the changes and all the time, you will need to keep yourself engaged with the new idea.
Above all, I’ll tell search engine optimization and online marketing is an easy but technical work. You have to ensure a lot of quality and without a team, it’s so tough to maintain a good brand. On the other hand, if you don’t have a team or experienced one, it’s not so simple to keep all the work with the same speed perfectly.
For this reason, ByteCode can help you with all the issues. We have made a great team considering all the things and all of them are working for the specific task and we are maintaining and checking it by following international experts. Similarly, we can ensure you maximum benefit with minimum investment. If you think you need a successful Search Engine Optimization, online marketing plan, and campaign, you can easily contact us. Have a great journey in the digital world.
Still, have questions in mind? Or want to get a call from us?
Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at email@example.com We would be happy to answer you.
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Ultimate Free SEO Resources for the Webmaster
Whether you are new or already working as an SEO professional, you will need to keep this guideline at your side. If you want to enrich your collection, this free SEO resources will surely help you.
You will get the must need and useful free SEO resources for doing SEO on your blog or websites. It’s the total concept and checklist with pointing the necessary resources. For this reason, it will help you to learn SEO from different experts.
Ready to start getting the complete free SEO resources? Let’s talk in details.
What does conversion mean to you in Digital Marketing?
Many People asked me how to increase conversion rate through Digital Marketing, so I’m writing a small post about it. It’s not true only for Digital Marketing, it’s true for offline marketing also, Some Common Conversion Goals:Continue reading
SEO (Search Engine Optimization) is changing daily, and it has no exact science to outrank your webpage. In general, you can follow some SEO Strategy in 2018, and it has good and bad practices as well. So, when you want to get the higher ranking, you need to go on the right approaches. On the other hand, you will get the same results on every time with the same strategy. For this reason, you have to learn the pinpoint and the algorithm to implement different techniques according to the niche and industry.
Recently, the uses of Rankbrain or Artificial Intelligence have changed the previous thinking, and now Google can understand the user’s mentality. In this case, you need to become more creative for implementing Inbound Marketing with quality content. At the same time, you have to take care of the future of SEO. It will be right decisions to neglect the traditional ways of affecting the ranking algorithm. Instead, it will be better to follow the proper methods of keeping yourself alive according to the Google Rankbrian.
SEO Strategy 2018
I will discuss the complete SEO Strategy in this post, and I will share the tactics with Good and Bad Practices. It will surely help you to access and implement the right methods from indexing to getting the first-page rank. Let’s take a look at the complete concept.
- Search Engine Friendly Structure – Be Findable
- Master Panda With Quality Content
- Backlinks Strategy to leverage Penguin
- Improve User Experience to Happy Rankbrain
- Be Mobile-Friendly or AMP Ready
- Earn Social Signals
- Master the Local SEO
1. Search Engine Indexing – Be Findable
If Search Engine fails to crawl your website, how people will get you? For this reason, you have to ensure your website is indexable. When Search Engine can crawl the web page from your website, you can think about rest of the things. Let’s see some methods of indexing the website.
i. Keep Structure Search Engine Friendly:
You have to ensure you can reach all the important page from the homepage. The structure will be logical, and you need to do internal linking with the relevant pages and try to do the inner link of all the pages among the website. Use breadcrumb to complete navigation and add the search box to make the content is discoverable. Ensure the visitors can go next (rel=next) and the previous page (rel=prev) with infinite navigation. At last, ensure the URLs of the page, post or categories are clean and related to the keywords. On the other hand, if you break the above rules and the visitors are unable to reach all the pages, it will affect the overall on-page SEO of your sites.
ii. Using XML Sitemaps or RSS Feeds
For informing the new updates for your website depends on submitting the XML sitemaps or RSS Feeds. XML sitemaps help the search bots to know and discover the post and pages. On the other hand, RSS Feeds inform the search engine the latest work or updates on your website. For this reason, you need to use both the XML sitemaps and RSS Feeds. Important to realize, if you forbid the search engine to crawl any webpage you need to define it on the sitemaps, and you can also do it on the robots.txt file. At the same time, add the canonical versions of URLs and avoid non-canonical URLs. Check if your sitemap is working on crawling the website.
iii. Engage with Schema Markup
Schema Markup is used to improve the search results (SERPs), and it is the collection of vocabulary or tags. You can represent more information with this tag and search engine can show it when searching the visitors. It works in all the search engine including Google, or Bing. Though editing the Schema Markup on the HTML code is not so easy so that you can take the help of Structured Data Markup Helper. On the other hand, you can check the Structured Data Testing Tool to show if it is working actually. For knowing more about Schema Markup and using it on your website, you can take the help of SEO service of ByteCode, and you will get more info here of MOZ.
iv. Apply Featured Snippets
A Featured Snippets is the rich data, and it is known as 0 (Zero) position on the SERPs. Generally, it is shown on the first of the searching area. When you can give the deep answer and use questions type keyword, there have the major chances of getting the Featured Snippets. It can increase the CTR and page view, and it is good for improving overall trust on the website. You can learn more Featured Snippets and then how does it actually works from here. It helps to get the ranking in voice search. To get the ranking with Featured Snippets, you should use the video, images or infographic. It helps to go on the 0 position of Google.
2. Master Panda With Quality Content
Early in 2016, Google launches a new algorithm named Panda and the main point is giving priority to the quality content and disranking the thin and non-authentic content. Gary Illyes, a webmaster trends analyst, ensure it to impact on the search ranking. In this case, if you want to stay on the ranking you need to generate quality content and some others task. Let’s see how can you stay on the safe side and master the panda with quality content.
i. Update Content
The first method of escaping yourself from Panda attack is updating the existing content. On the other hand, you need to generate high-quality and authentic content which will add value and the users will get their desired answer. If you can publish expert level content then surely you can lead the search engine, and you will get quality leads. It is the best way to write the lengthy content, and you have to ensure it is free from spin or scraped. The content needs to write as like the users generated and it would not seem as robotic. When Google will see the content is valuable and spam free you will get the highest value in the eyes of Google. Admittedly, it will give you maximum output for ranking the page and generating leads with SEO Strategy.
- Check out our most welcomed Content Creation Service.
ii. Using Canonicalization
Canonicalization is the ways of telling the search engine which content is essential in the similar topics or content. That means saying the search engine this is the Standardized version of several pages on your website. It helps to avoid duplicate content on the internal pages. It is not a significant factor but undoubtedly benefits, and professional SEO optimizer follows it to impact the search ranking. The tag is used in the <head> section of the page to mark the canonical page with rel=”canonical” attribute. Do not use multiple times of canonical for one page and avoid <body> section for implementing it.
3. Backlinks Strategy to leverage Penguin
We all know the crucial ranking factor for a webpage is using the backlinks, but if you use it for impacting the ranking and if Google sees it as unnatural, you can be affected by Penguin. The work of Penguin is forbidding the artificial links and giving priority to the authorship and natural backlinks. In the previous days, Google removes the whole website from ranking. Now Google can understand which page is the culprit and get huge links from unverified sources. For this reason, it removes the page from the SERPs. To leverage Penguin, you need to use editorial backlinks as well as keep the diverse anchor text.
If you see any bad links, remove it or use it as disavowed. It will surely help you to keep the ranking of your page without any major harm of Penguin. Always avoid Link Networks and do not use keywords on the Anchor Text.
- See More: White Hat and Natural Link Building Service
4. Improve User Experience to Happy Rankbrain
User Experience will increase the engagement on the website, and it is one of the ways to rank according to the Google Rankbrain algorithm. As Google is using AI for ranking the content, it knows the user experience, and it justifies the content by observing it. For this reason, you need to focus on user experience. On the other hand, you need to improve the site speed to get positive feedback and reducing bounce rate. At the same time, you need to secure your website with the HTTPS, and it gives the green signal which improves the user-satisfaction and Google loves it. Let’s see the issues on UX on your site.
i. Boost SiteSpeed
Site Speed is a good way to improve the search ranking. It helps to reduce the bounce rate. On the other hand, it keeps the users engaged when they go one page to another. That means it will increase the Dwell time. Researchers show that if a website takes time more than 5 seconds 50% of users quit to visit the page. Surely, it will impact ranking, especially with the Rankbrain algorithm. So ensuring a good site speed is a must. You need to optimize the image and using the good host and reducing HTTP request can increase the page speed. You can check the speed of the page with Google Page Speed Insights.
ii. Increase CTR and Engagement
I have told in the Google Rankbrain post that Google is giving importance for increasing CTR and engagement. CTR (Click Through Rate) depends on eye-catching headlines and Meta Descriptions. For this reason, you need to take care here. On the other hand, when you want to increase engagement you have to format the content uniquely. The fond and use of visual content impact on engagement. At the same time, writing a good introduction can reflect on engagement. If you want your readers should read the full content, and you will lead it to sales you need to build good content. When the users get the helpful information, they will surely trust you, and they will come back again.
iii. Transferring into HTTPS
HTTPS (Hypertext Transfer Protocol for secure) which allows showing the webpage in the encryption mode. In 2018, it will be the time of HTTPS. If you are using the new business, you should use it must. At the same time, if you are leading your business website after a long time, you can come back as early as possible with perfect redirection and configuration. Notably, Google Chrome and other trusted browser show a green signal on the left side of the web address which tells the secure website, and it helps to encourage the visitors to keep using or reading.
iv. Preparation with HTTP/2
HTTP 2.0 is the newest and most updated version or HTTP protocol. It is faster, and you should think using it. It will give the extra boost to your website. You can check the guideline for more information about HTTP/2.0 from here. Recently, a tweet from Google Webmaster Team inspires to use the modern web. You can check full discussion to understand it more deeply.
5. Be Mobile-Friendly or AMP Ready
Now 50% of total users come from the mobile device. For this reason, search engine including Google is giving more priority to the mobile-friendly websites. Even in the recent years, Google is giving AMP ready webpage more importance on the SERPs.
i. Make Mobile-Friendly
As the mobile users are increasing rapidly than the desktop users, it is the time to implement the mobile-friendly website. You have to ensure Responsive webpage for ranking fastly on the SERPs. You can check it by Zoom-out of the page if it is getting fit on the small device. At the same time, you can check mobile-friendliness of the website from the built-in tools of Google. You have to ensure no data or information is missing in the mobile version. On the other hand, if it has lacks on metadata, schema markup or quality of the content.
ii. Ensure AMP
Accelerated Mobile Pages project (AMP) is the alternative ways of the mobile responsive website. It helps to show the website on the mobile completely with mobile design. You can show the webpage differently than the desktop version. At the same time, it makes the mobile webpage on the standard format. important to realize, mobile pages are faster than the desktop or responsive version of the webpage. It gets higher CTR, and the page can be load within 1 second. For this reason, it surely increases the visibility of the websites. You can check the complete AMP Tutorial from here to implement it on your website.
6. Earn Social Signals
Social Signals will not rank a content directly, but Search Engine takes it as ranking signals. If you can engage your post via social media including Twitter, Google Plus or Facebook, it can drive a lot of traffic. At the same time, it can increase trust in the eyes of search engine. For this reason, if you can bring social signals, it will add value. So, your duty is ensuring social sharing buttons to increase sharing and Erich content quality when posting on the social media. Avoid buying followers or likes, rather try to earn social signals.
7. Master the Local SEO
If your primary target is selling products locally, you have to take care of local SEO. It will help you to rank the website in your area. For increasing local SEO, you have to ensure Citation Building, Google My Business, Directories and Reviews, Competition Analysis on your local customer. You will get more information about Local SEO from here. Adding the business name, address, phone (NAP) and optimizing on-page SEO and reviews can help you to drive leads from your locality. Avoid wrong information and provide quality service. It is necessary when trying to sell the product in your locality.
Here I will recommend doing some works from today as well as I will forbid not to do from today. It will help you to lead the future SEO trends.
- SEO means keeping the footprint in every quality place: Yes! The number of places you will keep the footprint of your business it will give you output. For this reason, you have to try to spread your brand everywhere you can. Just think about quality. If it takes the time, you will get the results forever. You have to contribute to the Directory, Forum, Social Media or Blog, just need the quality work. You can just keep the links of your sites only, or you can help others in your niche, and sometimes you can place the links of you where necessary. That means you have to discover the beauty of blogging and you have the mentality to help others. It will surely give you fruits forever according to your work. If you input quality, it will give quality value. Otherwise, it will impact your sites for wrong placement of a link. So, the last word is- add value and spread your business.
- Know the Google Rankbrain (Artificial Intelligence): Day By day, Search Engine will take the help of Artifical Intelligence to give necessary information to the users. For this reason, if you know the algorithm you can overcome all others. You can bring your business to the top place of the SERPs. So, generate quality content, follow the right metrics of the latest trends and bring quality backlinks to your sites. On the other hand, add the visual content where necessary. It will surely give your long time output for your business.
- Forget Quick Results: It takes time to see the results on the first page of Google. On the other hand, if you take the paid promotion, it may bring traffic in your blogs, but it is true to transfer it into leads will take time. On the other hand, Google considers ranking websites with minimum 6 months. So, if you want to get appropriate results it needs time to show on the SERPs. For this reason, I will tell to remember don’t run for results and follow no quick results and no quick SEO.
- Quality Matters than Quantity: Everything needs to become quality according to the Rankbrain metrics. You can easily outrank a page with a few links, page or social signal. But it needs the quality. So never rush for quantity, do all the works with quality. If you publish one article in a week, it will give you the best results if you can do it carefully and great research. Always try to do well and add more words than your competitors. At the same time, give importance to quality links than quantity. Surely, you will lead the future SEO and Digital Marketing World.
12 Common Mistakes in SEO Strategy
You have planned to start blogging or doing digital business, you have started to publish the content. After some days or months, you are not getting any hope of traffic. Yes! If you fail to generate the conversion, your hard work will be Zero. No leads means, no revenue. So, what is the fault? Let’s check some SEO mistakes which can vanish your dream.
1. Failing to choose the right Keywords
When you are writing the content for publishing it with targeted keywords, you need to do more research. If you fail to choose the right keywords, your all the works or time will be the waste. For this reason, if you want to make the content the assets, you need to research it. Even the main time killing process is keyword researching. With this in mind, you need to take care. If it is necessary to the readers as well as if it will add any value to your brand. Afterwards, can you rank the content on the first page of Google? Then choose the right keywords and invest time, hard work and money.
2. Keyword Stuffing on the Content
Google does not like Keyword Stuffing on the content. You need to use the keyword, and it needs to become in the natural process. If you use the keywords among the content more times, it will be treated as keyword stuffing, and you are trying to rank on the keyword which is not natural. For this reason, you need to avoid this. You have to try to write the content naturally.
3. Ignoring Meta Descriptions and Titles
Meta Descriptions and Titles are not direct ranking factors, but why it is necessary? In general, it increases the CTR (Click Through Rate). When Google searchers find the results from the first page with eye-catching titles and meta descriptions it inspires to read the content. For this reason, you need to optimize it carefully. On the other hand, you need to use the keywords here on the titles and meta descriptions.
4. Irrelevant Internal Linking
Internal Linking helps to pass the juice one page to another, and it is natural. It adds value to the content. At the same time, it reduces bounce rate. For this reason, you have to use it on the relevant content. On the other hand, you need to bring anchor text variations, and it takes Google as natural. With this in mind, you have to take care here.
5. Taking time to load the website
A slow website never gets the rank and in the recent updates of Google and Rankbrain is also giving priority to the fast website on the ranking. It increases the bounce rate on the content. For this reason, it is not good for SEO strategy. In this case, you need to optimize the website for increasing the ranking. Researchers show that you can lose 50% of the traffic if your website takes time to load.
6. Not following the Analytics
Google Analytics shows the performance of the content, and it helps to understand where you should work more. You can understand the behavioral data. For example, which keywords are working better, why increasing the bouncing rate, which keywords are getting more leads. On the other hand, you should use the webmaster tools for indexing and CTR of the content. It will surely help to improve the content and user experience.
7. Neglecting Content Quality
You total SEO strategy is dependable on the content. So if you have a weak point here how will you outrank your page. On the other hand, you can get Panda Attack of Google for low-quality content. At the same time, if you have good backlinks and social signals, you can’t get the rank for content quality. With this in mind, you have to work for updating the content and scheduling to publish it.
8. Never optimizing the Subheadings
Formatting of the content will increase the users’ engagement. So, using the heading tags including H1….H6 on the content is essential. At the same time, you need to use bold, italic and quotes tag for improving the overall UI of the page. Remember, use H1 for titles only and then distribute other headings according to the content styles.
9. Ignoring Good Hosting
A good web host ensures better uptime. On the other hand, it is necessary for security purposes. For this reason, you need to choose a reputed web hosting company. Another Key point, you have to take care of the customer support of them. It is also important if they are tech savvy to solve the issues quickly.
10. Ignoring ALT tags on Images
It is necessary to add the visual content on the page to increase Dwell Time and entertain the readers. It is good for SEO too. Most of the time, we do not use ALT tags or Images on the content which is not good. You can rank the images on the Google Image Search and it provides the boost for ranking of your page. For this reason, use keywords or similar terms on the image titles and ALT Tags.
11. Keeping Broken Links
Broken links on the page will not add any value to the content. Accordingly, it gives 404 page which is not good for SEO. In the SEO strategy, you need to remove broken links or repair with the exact links. It will give you boost and will increase the trust in the eyes of Google. Surely, it will add value to rank the page higher as well as it will make the page clean.
12. Writing Short Content
You have no chances to rank the page with the short content. Now Google like the quality content where the readers will get depth knowledge. If you write the lengthy content it can discuss the similar terms which are good for the readers. It increases the brand value and readers take it as the trusty website. Surely, you can enrich keywords with the Semantics words. So, it is good for SEO.
Take Care the Below Things when taking SEO Strategy
Now it is time to go to work. So, I will share the ways of SEO Strategy and what should you do before the implementation. Here, you need to create the Mind Map, visual presentation and work for the goals.
1. Create Mind Map
Creating the Mind Map is making the guideline of SEO Strategy or full path. For example, I have discussed the methods you need to implement for SEO including writing the content, indexing it, sharing it, getting the traffic and promotion. You have to make the mind map of following the strategy.
2. Build Visual Representation
Now, make the visual and soft copy of the mind map. Explain all the elements and time here. Work hard to make it. Your SEO strategy will depend on it. So, it is essential to building it creatively. You can take the help of the experts to develop the visual presentation of your Mind Map.
3. Know about the Company
You have to consider the needs of your company. Are they hunting for branding or sales? We know brand means sales, but you can bring sales with guest posting and by targeting a keyword. On the other hand, you can use the brand to impact overall results. Though it will also rank the content but will take time to reach the targeted sales. With this in mind, it is best practice to know the overall plan of the company before making SEO Strategy.
4. Know the Audience
Your Audience is the main property of your business. They will buy the products from you. For this reason, you need to know the audience what they want, what they like and what they are accepting from you. Try to represent the product or service according to the audience.
5. Work for the Goals
At last, work for fulfilling the goals or target. You need the combination here. For example, you have to make the similarity of Content Marketing, Inbound Marketing, and Outreaching. On the other hand, you have to satisfy the company. The overall success will depend on it.
Should SEO Strategy Be Different For Every Search Engine?
Is it necessary to follow different SEO Strategy for Google, Bing or other Search Engines? As we know Yahoo shows the search marketing results based on Bing, so don’t need to work differently for Yahoo. On the other hand, the algorithms of Bing and Google are similar in many ways. So while optimizing, we should focus 85-90% for Google algorithm and the rest for Bing. But if you can it will be better.Continue reading